The client has an existing mobile app developed with an external vendor that is unusable and incomplete after significant investment, leading to poor user experience and operational inefficiencies. The app's UX does not align with the client’s vision, hindering effective location-based discovery, ordering, and revenue generation from food truck services.
A tech-driven food truck company with a network of over 200 mobile vendors aiming to improve user engagement and operational efficiency through a comprehensive discovery and booking app.
The newly developed, user-friendly mobile app is expected to significantly improve food truck discovery and booking efficiency, resulting in increased customer engagement and sales. The app will facilitate secure transactions, support scalability for future growth, and enable the client to capture a larger market share with faster time-to-market — estimated to improve operational revenue streams and customer satisfaction metrics substantially.