Development of a Location-Based Deals and Rewards Mobile Application

The client faces difficulties in providing seamless access to nearby deals and restaurant offers, managing personalized subscriptions, and engaging customers with tailored rewards. Existing systems lack location-aware features and a unified platform for deal discovery, leading to reduced customer retention and satisfaction.

A medium-sized retail chain aiming to enhance local customer engagement through a mobile app offering exclusive deals and personalized experiences.

• Create a mobile application enabling users to discover deals based on their current geolocation.
• Implement a subscription management system for exclusive deals and offers.
• Develop personalized user profiles to enhance deal recommendations and track redemptions.
• Ensure seamless navigation and geolocation services for accurate nearby deal listings.
• Enhance user engagement through rewards tracking and feedback integration.
• Achieve scalable and secure backend infrastructure to support growth and data protection.
• Drive increased consumer foot traffic, boost deal redemptions, and improve customer loyalty metrics.

• Proximity-Based Deal Listings: Display deals and restaurant options filtered dynamically by user location.
• Seamless Subscription Management: Enable easy activation, renewal, and cancelation of premium deal subscriptions.
• Personalized User Profiles: Allow users to customize profiles, preferences, and view deal history.
• Geolocation Services: Integrate real-time location tracking for accurate deal discovery and navigation.
• Rewards & Redemption Tracking: Track user savings, rewards earned, and redemptions in real-time.
• Feedback & Sharing Mechanisms: Collect user feedback and facilitate sharing deals via social platforms.

• Geolocation services to enable proximity detection
• Payment gateway for subscription and deal payments
• Push notification services for promotions and updates
• Social media platforms for deal sharing

• Scalability to support an expanding user base, targeting a minimum of 10,000 active users within the first year.
• Performance optimization to ensure deal loading times under 2 seconds.
• High security standards for handling personal data, subscription details, and payment information.
• Reliable uptime with 99.9% availability.
• Responsive design facilitating intuitive user experience on various devices.

The new location-based deals and rewards app is expected to significantly increase user engagement and deal redemptions, leading to higher customer retention rates. Objectives include supporting scalable growth, offering personalized experiences, and boosting local sales, with targeted measurable outcomes such as a 30% increase in customer visits and a 20% uplift in subscription conversions within the first 12 months.