Development of a Hybrid Internal Combustion and Electric Powertrain Integration Platform

An automotive company aims to design a new powertrain solution that integrates features of both internal combustion and electrical engines. The client faces challenges in estimating market demand for green vehicle segments, reaching new customer segments, and establishing leadership in sustainable automotive technology amidst rapidly changing regulations, technological advancements, and increased environmental awareness. Existing systems lack the capability to support such integrated hybrid solutions effectively, hindering innovation and time-to-market.

A mid to large-sized automotive manufacturing company seeking to innovate and develop hybrid powertrain solutions that combine internal combustion and electric engine features to meet evolving market and regulatory demands.

• Establish a flexible platform capable of simulating and designing integrated hybrid powertrain components that combine internal combustion and electric engine features.
• Estimate market size and demand for new green vehicle segments by analyzing potential customer bases and regional preferences.
• Enable the client to identify and target new customer segments with hybrid and eco-friendly products.
• Support rapid prototyping and testing of hybrid powertrain components to shorten development cycles.
• Position the client as a leader in sustainable automotive solutions by fostering innovation and compliant design.

• Hybrid Powertrain Design Module: Enables creation and customization of combined internal combustion and electric engine configurations.
• Simulation Engine: Supports performance testing, efficiency analysis, and compliance validation of hybrid systems under various conditions.
• Market Analysis Toolkit: Provides tools to estimate market size, identify target customer segments, and forecast adoption rates for green automotive products.
• Component Specification Repository: Stores and manages specifications for hybrid components aligning with industry standards.
• Prototype Development Support: Facilitates rapid iteration and testing of hybrid powertrain prototypes.

• Third-party simulation tools for complex performance modeling
• Manufacturing data systems for component specifications
• Market research databases for demand forecasting

• System scalability to support expanding product and market data
• High-performance simulation capable of near real-time analysis
• Robust security measures to protect proprietary design data
• Compliance with automotive industry standards and regulations

By implementing this integrated hybrid powertrain platform, the client aims to reduce time-to-market for new eco-friendly vehicles, refine market segmentation strategies, and establish itself as a leader in sustainable automotive solutions. The platform is expected to enable accurate market demand estimation and streamline development processes, resulting in increased market share and recognition within the green vehicle segment.