Development of a Holistic Birth Support Platform Facilitating Connection and Services for Expecting Parents

The client faces difficulty in providing a seamless online marketplace for expecting mothers to find, connect, and engage with local birth experts like doulas and lactation counselors. Existing platforms lack scalability, personalized engagement, and effective filtering options, limiting the ability to deliver a holistic birth experience and expand services efficiently.

A healthcare technology company aiming to enhance childbirth experiences by connecting expecting parents with local birth professionals, such as doulas and lactation counselors, through a scalable digital platform.

• Enable expecting parents to search and filter local birth professionals based on location, specialties, and other criteria.
• Facilitate ongoing personalized communication through integrated chat and support features.
• Allow users to engage with and pay for services securely online.
• Implement a scalable, modern technology stack that supports future growth and feature expansion.
• Deliver a reliable, high-performing platform with optimized user experience and minimal technical obstacles for long-term success.

• Local search and filtering by location, specialties, and service types.
• Real-time chat for personalized ongoing support.
• Online engagement and scheduling capabilities with integrated payment options.
• User registration and profile management for both expecting parents and birth professionals.
• Backend management dashboard for providers to update profiles and services.
• Secure transaction processing and data security measures.

• Payment gateways for secure online transactions
• Location-based services for accurate local searches
• Real-time chat APIs or platforms
• User authentication and identity verification tools

• Platform must support scalable growth with minimal performance degradation.
• Data security and privacy compliance for sensitive health and payment data.
• High uptime and responsiveness, aiming for 99.9% availability.
• Seamless user experience across devices, including mobile responsiveness.

A modern, scalable platform will significantly improve the connection between expecting parents and birth professionals, leading to increased engagement and service utilization. Outcomes include enhanced user satisfaction, expanded service offerings, and a more efficient delivery of holistic birth experiences, ultimately supporting sustainable growth and long-term client retention.