The client seeks to invigorate their live sports broadcasts by providing an interactive second-screen experience that encourages viewer participation, such as predictions, real-time discussions, and polls, to increase audience retention and satisfaction, while managing high concurrent user traffic during high-profile events.
A major broadcast or streaming company aiming to enhance viewer engagement during live sports events through interactive multiscreen experiences.
The implementation of this interactive engagement platform is expected to significantly elevate viewer participation and satisfaction during live sports events. It aims to handle high concurrency with up to 500,000 simultaneous predictions, increase overall audience engagement metrics, foster a more immersive viewing experience, and generate new opportunities for sponsorship and advertising revenues through enhanced interactivity.