Development of a Highly Personalized and Scalable eCommerce Platform for Floral Retailers

An established floral retail business is operating on a legacy eCommerce platform that limits personalization options, lacks comprehensive reporting capabilities, and offers suboptimal customer experience. These constraints hinder competitiveness and operational efficiency, resulting in missed growth opportunities.

A mid-sized retail business specializing in online floral sales seeking to enhance personalization, streamline operations, and integrate advanced analytics.

• Implement a robust and scalable eCommerce platform with advanced personalization features to improve customer engagement.
• Develop comprehensive reporting and analytics tools to support business decision-making.
• Streamline in-store operational workflows through custom mobile applications for staff efficiency.
• Integrate multiple third-party services to enhance delivery management, customer communication, and payment flexibility.
• Achieve seamless and secure payment processing with support for various payment gateways.
• Ensure scalable cloud infrastructure with autoscaling capabilities to handle fluctuating traffic and order volumes.
• Enhance gifting personalization by enabling customers to add video messages via QR codes that recipients can scan.

• Personalized product catalog with advanced filtering and customization options
• Feature to include video messages in orders, accessible via QR codes for recipients
• Detailed backend analytics dashboard tracking sales, cancellations, revenue, employee productivity, and order details
• In-store staff app for managing order preparation, tracking progress, and employee activity monitoring
• Role-based user management and permission controls
• Flexible payment gateway integrations supporting credit cards, Apple Pay, Google Pay, and PayPal
• Integration with delivery management software for efficient dispatch tracking
• Email automation and loyalty programs through third-party integration
• Address verification and suggestions using specialized services

• Delivery management systems
• Email automation and CRM tools
• Product review and loyalty platform
• Address verification services
• Payment gateways

• Scalability to handle high traffic volumes and order peaks
• High availability and reliability with minimal downtime
• Data security compliant with industry standards (e.g., PCI DSS for payment processing)
• Performance targets ensuring fast load times and transaction processing
• Responsive design supporting various devices including desktops, tablets, and mobile phones

The new platform aims to significantly enhance customer experience through personalized gifting options and intuitive UI/UX, leading to increased sales and customer loyalty. The comprehensive analytics and reporting capabilities will enable better business insights and operational decisions, while improved operational workflows will boost staff productivity and reduce manual efforts. Cloud infrastructure adaptability is expected to support business growth, ultimately driving revenue growth and market competitiveness.