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Development of a Global Education Services Website for International Student Engagement
  1. case
  2. Development of a Global Education Services Website for International Student Engagement

Development of a Global Education Services Website for International Student Engagement

iqlance.com
Education

Identifying Challenges in International Education Outreach and Engagement

The client faces difficulties in effectively showcasing their global education services, reaching prospective international students, and providing a seamless experience across their online presence, which limits their ability to attract and enroll students efficiently on a global scale.

About the Client

A large international education consultancy specializing in expanding global opportunities for students by facilitating admissions into top-tier schools and universities worldwide.

Goals for Developing a Robust International Education Platform

  • Create a comprehensive, user-friendly website that effectively communicates the client’s services to international students and partner institutions.
  • Enhance online engagement through intuitive design, usability, and tailored content delivery.
  • Implement scalable architecture to support increased traffic and future feature expansion.
  • Improve lead generation and client inquiry processes to boost student recruitment success rates.
  • Achieve a modern, professional online presence that aligns with the client’s global educational mission.

Core Functional Capabilities for the Education Services Platform

  • Content Management System (CMS) for easy updates of program details, institutional information, and student resources.
  • Responsive design optimized for various devices and screen sizes.
  • User registration portal with secure login for prospective students and partners.
  • Inquiry forms and lead capture mechanisms integrated with CRM systems.
  • Multilingual support for diverse international audiences.
  • Integration with external databases for program listings, institution profiles, and application tracking.
  • Search and filter functionalities for programs, countries, and educational levels.
  • Analytics and reporting dashboards to monitor engagement and inquiry metrics.

Technology Stack and Architectural Preferences

PHP-based backend framework for content management and server-side logic.
Responsive front-end development with HTML5, CSS3, and JavaScript frameworks.
Database systems for storing user data and content, e.g., MySQL or PostgreSQL.
Secure hosting environment with SSL encryption and protection against common vulnerabilities.

External System Integrations Needed

  • CRM systems for managing inquiries and leads.
  • External educational program databases for up-to-date listings.
  • Email marketing tools for outreach campaigns.
  • Analytics platforms for user behavior tracking.

Performance, Security, and Scalability Considerations

  • Platform support for at least 100,000 simultaneous users with fast load times (under 3 seconds).
  • Robust security measures, including GDPR compliance and data encryption.
  • Scalable infrastructure to accommodate future growth in traffic and content.
  • High uptime availability (target 99.9% uptime).
  • Regular backups and disaster recovery protocols.

Projected Business Benefits and Impact

The new platform is anticipated to streamline international student outreach, increase inquiry conversions by up to 40%, strengthen global brand presence, and support scalable growth in student enrollment and institutional partnerships.

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