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Development of a Geotargeted In-Store Deals Mobile Application with Real-Time Notifications and Ecoupon Management

instinctools.com

Retail

eCommerce

Consumer products & services

Challenges in Driving Foot Traffic and Customer Engagement

Retailers struggle to attract and retain customers through traditional marketing, lacking a centralized platform to showcase time-sensitive in-store deals while competitors dominate digital engagement channels.

About the Client

A consortium of regional retailers seeking to enhance customer engagement through location-based promotions and digital loyalty programs.

Key Goals for Market Penetration

Acquire 6,000+ active users within the first 12 months
Implement real-time notifications for time-sensitive sales
Enable seamless digital coupon redemption across multiple retailers
Establish offline functionality for critical user workflows

Core System Capabilities

Geotagged sales categorized by retail vertical
Customizable notification preferences by product category
Interactive store information with location mapping
Digital coupon wallet with activation tracking
Synchronized shopping lists accessible offline

Technology Stack Requirements

Android Location API

Google Maps API

Facebook SDK

Android Volley

Third-Party System Integrations

Retailer inventory systems
Payment gateway for premium features
Analytics platform for engagement tracking

Operational Constraints

Support for 10,000+ concurrent users
Sub-200ms notification delivery latency
GDPR-compliant data handling

Projected Business Outcomes

Anticipated 35% increase in participating retailers' foot traffic through targeted promotions, with 25% conversion rate of digital coupons to in-store purchases, creating a scalable platform for regional expansion.