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Development of a Geolocation-Driven Social Engagement Platform for Local Events
  1. case
  2. Development of a Geolocation-Driven Social Engagement Platform for Local Events

Development of a Geolocation-Driven Social Engagement Platform for Local Events

theninehertz.com
Logistics
Consumer products & services

Identified Challenges in Facilitating Local Community Interactions

The client faces difficulties in enabling users to accurately find each other and navigate to local events due to inadequate geolocation data, leading to poor user experience. Additionally, there are challenges in driving user adoption from established platforms, engaging users through interactive features, and providing personalized event suggestions based on user preferences and locations.

About the Client

A mid-sized logistics and distribution company seeking to enhance community engagement through localized event connection app.

Goals for Developing a Personalized Local Event Engagement Platform

  • Implement precise geolocation tracking to enhance location accuracy for users and events.
  • Facilitate seamless onboarding with data migration from existing social platforms, complemented by incentives to boost user adoption.
  • Incorporate interactive features such as live feeds, comments, and sharing options to increase user engagement.
  • Develop personalized event recommendation algorithms based on user preferences, history, and location.
  • Establish reliable notification systems to alert users about tailored upcoming events, improving active participation.

Core Functionalities for a Local Event Social Engagement System

  • Advanced geolocation technology for precise user and event location tracking.
  • Integration of map services for accurate navigation to events.
  • Streamlined data migration from existing social media accounts during onboarding.
  • Incentive schemes such as exclusive local event access, partner discounts, and premium features.
  • Interactive features including live feeds, comments, photo sharing, and reviews for user engagement.
  • Personalized event recommendations powered by preference analysis and past activity tracking.
  • Smart notification system alerting users to upcoming events aligned with their interests.

Technology Preferences for Building the Engagement Platform

Geolocation services utilizing reliable mapping APIs
Mobile and web development frameworks supporting cross-platform compatibility
Recommendation algorithms leveraging machine learning techniques
Push notification services for timely alerts

Essential External System Integrations

  • Mapping and navigation APIs
  • Social media APIs for data migration
  • Local business partner systems for exclusive offers and discounts
  • User review and ratings platforms

Critical Non-Functional System Requirements

  • Location accuracy within 2 meters for user positioning
  • System scalability to support growing user base and event data
  • High performance with response times under 2 seconds for user interactions
  • Robust security protocols to protect user data and privacy
  • High availability with 99.9% uptime

Anticipated Business Outcomes for the Local Engagement Platform

The platform is expected to significantly improve local event discovery and participation, leading to enhanced user satisfaction and retention. The initiative aims to increase active user engagement by at least 30%, boost user adoption through incentive-driven onboarding, and deliver highly personalized experiences that foster community connection, ultimately strengthening the client’s local presence and community loyalty.

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