The client faces difficulties in efficiently managing and distributing promotional content, engaging customers with timely offers, and leveraging location data to drive in-store sales. Existing paper-based advertising methods are outdated, costly, and lack interactivity, limiting the ability to provide personalized shopping experiences in the competitive retail landscape.
A large retail chain aiming to digitize in-store promotional materials and enhance personalized marketing through mobile and web applications.
The implementation of this digital promotional platform is expected to significantly enhance customer engagement through personalized, location-based offers, leading to increased in-store traffic and sales. Targeting a high-performance, scalable infrastructure will support hundreds of thousands of monthly users, while optimized content management and delivery will improve load times and user experience. Overall, these improvements aim to reduce promotional content costs by approximately 90%, streamline marketing operations, and foster smart shopping experiences across the retail network.