A client operating a regional online bookstore is facing significant difficulties due to poor UX/UI design, technical limitations, and incomplete functionalities, which hinder customer access to key features such as search, filtering, delivery, and returns. These issues negatively impact customer experience and sales performance, underscoring the need for a robust, user-friendly e-commerce solution to improve engagement and operational efficiency.
A regional or national online bookstore aiming to provide a comprehensive digital platform for book sales, delivery, and pickup services to local customers.
The development of a modern, fully functional e-commerce platform is expected to significantly enhance customer access to a diversified book inventory, streamline purchasing and delivery processes, and improve overall user satisfaction. The platform aims to increase online sales volume, reduce logistical and technical issues, and foster long-term customer loyalty within the target community.