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Development of a Feature-Rich Dating Application with Match Engagement Mechanisms

instinctools.com

Consumer products & services

Information technology

Media

Challenges in Traditional Dating App Engagement

Traditional dating apps suffer from low user engagement and conversion rates due to passive user behavior, lack of urgency in initiating conversations, and insufficient mechanisms to transition digital matches into real-world interactions.

About the Client

A technology-driven dating platform focusing on innovative user engagement and matchmaking solutions

Strategic Goals for Enhanced User Engagement

Implement time-bound match engagement features to drive proactive user interaction
Create urgency through dynamic match expiration mechanisms
Enhance user experience with personalized conversation starters and compatibility insights
Scale platform capabilities to support millions of users with high retention rates

Core System Functionalities

24-hour daily match allocation system
24-hour shot clock for initiating conversations
15-day deadline for converting matches into real dates
Dynamic compatibility assessment with personalized insights
Automated conversation starters and flirt message templates
Real-time match status tracking and notifications

Technology Stack Requirements

Typhoon Aspects

AFNetworking

XCTest

OCMock

CoreData

Core Animation

Core Graphics

Third-Party Integration Needs

Facebook SDK
Instagram KIT
Google Maps API
Mixpanel Analytics
AppSee UX Insights
Adjust Attribution Tracking
NewRelic Performance Monitoring
PubNub Messaging Platform

System Performance Criteria

Support for 2.5M+ user base with horizontal scalability
Real-time data synchronization across devices
High-availability architecture with 99.9% uptime
End-to-end encryption for user communications
Cross-platform compatibility with iOS and Android

Projected Business Outcomes

Anticipated achievement of 2.4 million total users and 200,000 paying subscribers within the first year post-launch, with measurable improvements in user engagement metrics (30%+ conversion from matches to dates) and sustained monthly recurring revenue growth through premium feature subscriptions.