The client’s existing insurance comparison system was inflexible, requiring manual coding changes for updates to insurance rules and pricing, which hindered agility and scalability. The platform lacked a user-friendly interface and was not optimized for mobile devices, impacting customer experience and operational efficiency. The inability for administrators to dynamically manage rules, products, and client data limited business expansion and responsiveness to market changes.
A mid-sized insurance aggregator seeking to modernize their digital platform to offer comparison quotes across multiple insurance types, streamline operations with an admin panel, and enhance user engagement on mobile devices.
The new platform is expected to significantly streamline operations by enabling administrators to manage insurance rules and products dynamically, reducing time to update offerings. With a mobile-optimized interface, the platform aims to capture a broader user base, particularly mobile users. Online payment integration will facilitate faster sales, resulting in increased revenue. Enhancements in user experience and quote accuracy are projected to boost customer satisfaction and conversion rates. Overall, these improvements will support business growth and operational agility in a competitive insurance market.