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Development of a Dynamic Event Engagement and Venue Navigation Mobile Application
  1. case
  2. Development of a Dynamic Event Engagement and Venue Navigation Mobile Application

Development of a Dynamic Event Engagement and Venue Navigation Mobile Application

softnauts.com
Event Management
Advertising & marketing
Media
Recreation

Identifying Challenges in Communicating Event Details and Enhancing Attendee Experience

The client faces difficulties in effectively updating and engaging thousands of event attendees in real-time, particularly in conveying performance schedules, venue locations, and points of interest. Existing communication channels lack immediacy and interactive capabilities, resulting in reduced attendee satisfaction and engagement during large-scale festivals or events.

About the Client

A mid-sized organization managing large-scale public festivals or events seeking to enhance attendee engagement and on-site navigation through a mobile platform.

Goals for Improving Event Attendee Engagement and On-site Navigation

  • Implement a mobile application enabling real-time updates on event performance schedules and venue information to improve attendee awareness and experience.
  • Create an intuitive mapping feature to assist attendees in navigating key points of interest within the event premises.
  • Achieve high app store ratings (>4.5 stars) and positive user feedback by providing engaging and reliable features, aiming for a rate of 5.0 in app stores.
  • Establish a scalable platform capable of handling attendance numbers exceeding 10,000 users with quick load times and minimal downtime.
  • Lay a foundation for future feature enhancements such as social media integration and personalized notifications.

Core Functional Features for Event Engagement and Navigation App

  • Listing of available performances, projects, or points of interest during the event period.
  • Real-time performance schedule updates with push notifications for schedule changes.
  • Integration with social media platforms (e.g., social feed display).
  • Mapping of main event areas with GPS-based navigation and geographic markers.
  • User permission handling for location tracking and notifications.
  • Customizable visual design aligned with overall event branding, utilizing geometric shapes, distinct typography, and vivid color schemes.

Preferred Technologies and Architecture Approach for App Development

Cross-platform mobile development frameworks (e.g., Flutter)
State management tools (e.g., BLoC pattern)
Shared preferences for local storage
Google Maps API integration for venue mapping
WebView for embedded content
Permission handling libraries for user consent management

External System Integrations for Enhanced Functionality

  • Social media feeds (e.g., Facebook API) for live content embedding
  • Event backend systems for live schedule data synchronization
  • Mapping services (e.g., Google Maps) for venue navigation

Performance, Security, and Scalability Requirements

  • Application must support over 10,000 simultaneous users without performance degradation.
  • Loading times should be under 2 seconds for core features.
  • High availability and fault tolerance to ensure up-to-date information is always accessible.
  • User data privacy and secure permission handling compliant with relevant regulations.
  • Intuitive user interface with high accessibility standards.

Projected Business and User Engagement Outcomes of the App

The deployment of this mobile application is expected to significantly enhance attendee engagement, reflected in positive user ratings of up to 5.0 stars. It will improve real-time communication and navigation during large-scale events, leading to increased attendee satisfaction, higher event participation, and a scalable platform ready for future updates and larger audiences.

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