Development of a Digital Sales and Customer Engagement Platform for Beverage Resellers

cubezoo.co.za

Food & Beverage

Retail

eCommerce

Identified Challenges in Streamlining Beverage Sales and Data Integration

The client faces difficulties in synchronizing real-time product and customer data across their ERP system with their sales platforms, risking data discrepancies. Additionally, their complex, customer-specific pricing model hampers efficient sales operations and personalized customer engagement, limiting growth potential in a competitive market.

About the Client

A mid-sized manufacturer of alcoholic beverages seeking to enhance reseller sales channels via a digital platform, improving data consistency and personalized pricing capabilities.

Primary Goals for Implementing an Enhanced Digital Sales Solution

Implement a robust data synchronization mechanism with the client's ERP to ensure real-time accuracy of product and customer information.
Develop a dynamic, rule-based pricing engine to display personalized prices for each customer based on negotiated deals and historical data.
Create an intuitive mobile and web application interface to enable resellers to showcase products effectively and complete transactions seamlessly.
Ensure the platform supports a cohesive user experience that aligns with the brand's visual identity and enhances customer engagement.

Core Functional Features for the Digital Sales Platform

Automated data synchronizer that periodically updates product and customer information from the ERP system.
Dynamic price calculation engine utilizing rule-based algorithms to deliver personalized product pricing.
User-friendly interface with wireframes and UI design that reflects brand aesthetics and ensures seamless usability.
Mobile-responsive design supporting both iOS and Android devices for reseller access anywhere.
Secure login and transaction processes to protect sensitive business data and customer information.

Preferred Technologies and Architectural Approach

RESTful APIs for integration with ERP and external data sources.

Mobile app development frameworks supporting cross-platform compatibility.

Cloud-based infrastructure for scalability and reliability.

Rule-based algorithms implemented in robust backend services.

Essential External System Integrations

ERP system for product and customer data synchronization.
Payment gateways for transaction processing.
Customer relationship management (CRM) systems for targeted marketing and analytics.
Digital pricing modules for flexible, negotiated pricing structures.

Key Non-Functional System Attributes

System scalability to support growing reseller network with minimal latency.
High data accuracy and consistency with update intervals set at least every 15 minutes.
Strong security protocols, including data encryption and secure authentication mechanisms.
Platform availability of 99.9% uptime to ensure constant accessibility.

Project's Anticipated Business Benefits and Impact

The implementation of this platform aims to streamline the sales process, reduce data discrepancies, and enable personalized customer experiences, ultimately increasing reseller engagement and sales conversion rates. The client expects improved data accuracy, enhanced user satisfaction, and a scalable solution capable of supporting future growth within the beverage industry.