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Development of a Digital Property Rights Platform with AR Advertising and NFT Trading Capabilities
  1. case
  2. Development of a Digital Property Rights Platform with AR Advertising and NFT Trading Capabilities

Development of a Digital Property Rights Platform with AR Advertising and NFT Trading Capabilities

techalchemy.com
Real estate
Advertising & marketing

Identifying Gaps in Digital Rights Management for Physical Properties in AR and the Metaverse

The client recognizes a significant gap in standardized digital rights governance for physical properties within augmented reality environments and the expanding Metaverse. Currently, there is no dedicated platform or standard for defining, verifying, or trading property rights digitally, hindering property owners from monetizing their assets through AR advertising and NFT trades, and limiting transparency and security in digital property transactions.

About the Client

A technology-driven real estate company aiming to digitize property rights management, facilitate AR-based advertising campaigns, and enable seamless NFT trading of digital property rights.

Goals for Developing a Digital Property Rights and AR Advertising Platform

  • Create a secure platform enabling property owners to register, verify, and manage their digital rights associated with physical properties in AR and the Metaverse.
  • Implement a marketplace for minting, trading, and auctioning property digital rights NFTs with royalty configurations to facilitate ongoing revenue streams for property owners.
  • Incorporate AR advertising campaign management tools to allow property owners to display targeted AR ads, generating additional income proportional to ownership shares.
  • Integrate stringent KYC verification processes to ensure secure onboarding and compliance in property transactions.
  • Utilize blockchain technology to securely store metadata and facilitate seamless NFT transfers within the platform.

Core Functionalities Needed for the Digital Property Rights Platform

  • Secure KYC verification integration to onboard users compliant with regulatory standards.
  • Property registration system enabling owners to input property details and verify ownership.
  • NFT marketplace for minting property NFTs, securely storing metadata on IPFS, and enabling trading and transfer of property digital rights.
  • Functionality for minting Property Digital Rights NFTs representing ownership shares and licensing rights.
  • Marketplace for primary sales, secondary trading, and auctions of property NFTs with configurable royalty percentages.
  • AR campaign management modules allowing property owners to create, deploy, and monitor advertising campaigns showcased via AR on properties.
  • Revenue sharing mechanisms to distribute earnings proportionally based on ownership shares from AR advertising.
  • Intuitive user interface for seamless interaction with all marketplace and campaign features.

Technology Stack and Architectural Preferences for the Platform

Blockchain platform leveraging Polygon for efficient and scalable transaction processing.
Decentralized storage solutions with IPFS for secure, tamper-proof metadata management.
AR technologies for displaying advertising content directly in the real-world environment.
Secure authentication and user verification systems integrated with KYC providers.

Essential External Systems and Service Integrations

  • KYC verification services for secure user onboarding.
  • Blockchain infrastructure for minting, transferring, and auctioning NFTs.
  • AR display platforms or SDKs for integrating advertisement campaigns into real-world environments.
  • Payment gateways for transaction settlements and royalty distributions.

Performance, Security, and Scalability Considerations

  • System must support scalable user growth across multiple geographies, supporting at least 50,000 active users within the first year.
  • Transactions and NFT transfers should be processed within 2-3 seconds to ensure a seamless user experience.
  • Platform must comply with security standards for KYC and data privacy, with end-to-end encryption.
  • Metadata storage on IPFS must ensure data persistence and tamper-proof integrity.
  • Royalty and revenue distribution mechanisms should support real-time updates with error margin below 1%.

Projected Business Benefits and Impact of the Platform

The platform aims to enable property owners to digitally define and monetize their physical property rights through NFT trading and AR advertising, resulting in increased revenue streams and enhanced transparency. By facilitating seamless transactions and engaging AR campaigns, the platform is expected to expand the digital real estate market, increase property rights liquidity, and generate targeted advertising income, ultimately fostering innovation in property rights management and digital asset trading.

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