The client recognizes a significant gap in standardized digital rights governance for physical properties within augmented reality environments and the expanding Metaverse. Currently, there is no dedicated platform or standard for defining, verifying, or trading property rights digitally, hindering property owners from monetizing their assets through AR advertising and NFT trades, and limiting transparency and security in digital property transactions.
A technology-driven real estate company aiming to digitize property rights management, facilitate AR-based advertising campaigns, and enable seamless NFT trading of digital property rights.
The platform aims to enable property owners to digitally define and monetize their physical property rights through NFT trading and AR advertising, resulting in increased revenue streams and enhanced transparency. By facilitating seamless transactions and engaging AR campaigns, the platform is expected to expand the digital real estate market, increase property rights liquidity, and generate targeted advertising income, ultimately fostering innovation in property rights management and digital asset trading.