Family members are increasingly distracted by constant notifications and smartphone usage, leading to reduced quality time and offline interactions. The client seeks a solution to motivate families to spend more meaningful time together without device distractions, thereby fostering stronger relationships.
A technology startup specializing in family-oriented mobile applications aimed at enhancing offline engagement and reducing digital distractions.
The app is expected to significantly increase family engagement levels by motivating users to spend more offline time, with measurable improvements in family interaction metrics. The gamification approach aims to boost user retention, leading to higher adoption rates and potential monetization through rewards or premium features.