Despite possessing extensive change management expertise, the organization relied on static, non-interactive preparation materials such as PDFs and spreadsheets, which limited personalization and engagement. The existing tools lacked integration with customer relationship management systems and did not provide a comprehensive view of customer interactions, impeding scalable delivery and long-term relationship development. The organization recognized the need for a scalable, interactive, and personalized digital platform integrated into their existing CRM to enhance user experience and operational efficiency.
A large, globally operating education organization specializing in professional training and certification programs seeking to enhance its digital offerings and customer engagement.
The implementation of this digital change management platform is expected to significantly increase global user engagement, achieving over 10,000 Monthly Active Users within three months, expanding multilingual access to support global operations, and enhancing customer retention with a targeted 2.5x renewal rate. The platform will streamline content delivery, enable personalized learning experiences, and foster long-term customer relationships through integrated analytics and CRM synchronization, ultimately driving increased revenue and organizational growth.