The client requires an online platform to enhance the discovery of books by enabling personalized recommendations from authors, facilitate direct interaction between authors and readers, and support sales of both e-books and physical books. The existing process lacks integrated social engagement, targeted advertising, and seamless purchase flows, leading to limited user engagement and reach.
A mid-sized digital publishing platform facilitating direct author-reader interactions, book recommendations, and online sales of e-books and physical books without traditional publishing intermediaries.
The proposed platform is expected to significantly increase user engagement by facilitating personalized content discovery and direct author-reader interactions. It aims to boost sales of both digital and physical books, enhance author visibility, and expand community engagement. Targeted advertising and social sharing features are projected to enhance the platform's reach, helping the client to establish a leading position in the online book discovery market and support scalable growth.