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Existing fragrance brands lack personalization options, while Scent Trunk's platform required improved system architecture, enhanced security measures, and a more intuitive user experience to streamline customization and ordering processes.
An American startup enabling customers to design personalized perfumes through a digital platform
The enhanced platform will establish Scent Trunk as an industry leader in personalized beauty solutions, reduce technical maintenance overhead by 40%, improve customer retention through intuitive UX, and enable rapid feature deployment to support market expansion.