Development of a Customer-Centric Mobile App with Real-Time Solar Data Integration

Despite establishing itself as a leading provider in its market, the company lacked a proprietary digital solution to deliver real-time energy production data, monitor customer usage, and facilitate customer communication. Reliance on third-party monitoring systems limited brand control and customer engagement options, creating a significant opportunity to develop a branded, integrated platform to improve data access and customer experience.

A mid-sized renewable energy company specializing in residential and commercial solar solutions, seeking to enhance customer engagement through a branded digital platform.

• Develop a branded mobile application enabling customers to access real-time solar energy production and consumption metrics.
• Implement features for account management, document access, and referral tracking to increase customer engagement.
• Achieve rapid deployment (target within 4 months) of a minimum viable product (MVP) to facilitate early user adoption.
• Enhance customer retention and referral rates, aiming for over 85% active user engagement after 3 months and a 2.5x increase in referrals.
• Establish scalable, secure, and high-performance technology infrastructure supporting future feature expansion.

• Real-time solar energy production and consumption dashboards with customizable timeframes (day, week, month, quarter).
• User authentication system incorporating email verification and secure login methods.
• Integration with external solar monitoring APIs to display live energy metrics.
• Access to customer account documents, managed via an external document storage system.
• Automated and manual push notification capabilities for targeted customer communication.
• Referral system enabling sharing via messaging apps and tracking referral progress within the app.

• Solar energy monitoring API for real-time data retrieval.
• CRM system (such as Salesforce) for customer data management and notification handling.
• Document storage platforms for account-related document access (e.g., Box).
• Push notification services (e.g., OneSignal).

• Application performance ensuring quick load times and responsive interactions.
• Data synchronization latency minimized to deliver real-time updates.
• Scalability to support increasing user base with seamless performance.
• High availability and uptime, aiming for top-tier reliability.
• Security measures including user authentication, data encryption, and compliance with relevant data privacy standards.

The development of this branded mobile application is expected to significantly enhance customer engagement, evidenced by over 85% user retention after 3 months and daily active session duration averaging 2 minutes. Additionally, the app aims to boost referrals by at least 2.5 times following implementation of new features, ultimately supporting growth in customer base and strengthening brand loyalty.