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Development of a Custom Travel CRM and Tour Management Application with Automation and Offline Capabilities

rubyroidlabs.com

Travel

Hospitality & leisure

eCommerce

Operational Inefficiencies and Legacy System Limitations

Sail Croatia faced significant manual workload during peak seasons, with staff overwhelmed by repetitive tasks. Legacy code from a previous vendor hindered scalability, and there was a critical need to centralize tour information for managers and tourists while maintaining PCI compliance for payments.

About the Client

A leading tour operator specializing in Croatian tourism, delivering high-quality customer service and managing 13,000+ monthly visitors. Seeks to automate manual processes and enhance operational efficiency.

Key Goals for CRM and Tour Management System

Automate 30+ operational modules to reduce manual work by 70%
Centralize tour information for managers and tourists in a single platform
Implement scalable payment processing with Stripe integration
Refactor legacy codebase for maintainability and performance
Enable offline functionality for tour guides and real-time updates via admin panel

Core System Capabilities

Tour booking and reservation status tracking
Boat allocation and resource management
Offline-enabled mobile app with excursion materials
Admin panel for content updates and reporting
Automated email and payment workflows
Online check-in system with Golang microservices

Technology Stack Requirements

Ruby on Rails (Backend)

React Native (Mobile)

Golang (Microservices)

PostgreSQL (Database)

Heroku (Deployment)

Puma (Web Server)

Critical System Integrations

Stripe SDK (Payment Processing)
Google Maps API (Location Services)
Amazon S3 (Media Storage)
Email Service Providers (Transactional Emails)

Performance and Compliance Standards

PCI DSS compliance for payment security
Support for 13,000+ monthly requests
Offline-first architecture with sync capabilities
High maintainability through clean code patterns
Scalable microservices architecture

Expected Business Outcomes

The new system will reduce manual management tasks by 70%, enabling staff to focus on personalized customer service. With automated workflows handling 13,000+ monthly requests and offline capabilities improving tour execution, Sail Croatia will strengthen its market leadership position while maintaining compliance and scalability for future business expansion.