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Development of a Custom Online Booking Platform for Small Hospitality Businesses
  1. case
  2. Development of a Custom Online Booking Platform for Small Hospitality Businesses

Development of a Custom Online Booking Platform for Small Hospitality Businesses

softkraft.co
Hospitality & leisure

Identifying the Digital Transformation Needs for Hospitality Operations

The client, a hospitality operator with multiple accommodation brands, faces challenges in integrating their operational processes with external systems, managing bookings efficiently, and providing a seamless online experience for guests. Their existing software infrastructure lacks centralization, real-time data management, and user-friendly interfaces, leading to inefficiencies and suboptimal guest satisfaction.

About the Client

A small to mid-sized hospitality business managing accommodations such as apartments, lodgings, or rental properties targeting travelers and groups, seeking streamlined operations and enhanced guest experience through digital solutions.

Key Goals for Hospitality Booking Platform Enhancement

  • Create a centralized software application that integrates data streams from multiple external systems such as remote lock management, customer relationship, and payment platforms.
  • Develop an intuitive, responsive, and user-focused interface for both staff management and guest interactions.
  • Implement advanced filtering, search, reporting, and export capabilities to improve operational oversight and decision-making.
  • Streamline business operations to maximize occupancy rates and revenue through automated and integrated online booking functionalities.
  • Support remote management of accommodation features (e.g., locks, communications) to enhance guest convenience and safety.

Core Functionalities for an Advanced Hospitality Booking System

  • External system integration module to synchronize booking, payment, and property management data
  • Configuration panel for data management and system setup
  • Admin dashboard for staff to view core statistics, manage bookings, and filter/search records
  • Automated reporting with CSV and PDF export options
  • Responsive, user-focused interface for guests and staff
  • Communication panel for guest engagement and support
  • Remote management controls for locks and other property features
  • Secure user authentication and account management integrations via social platforms

Technological Stack and Architectural Preferences

Ruby on Rails for backend development
React.js for frontend interface
Gatsby for static site generation
Contentful or similar CMS for content management
AWS and Heroku for hosting and deployment
PostgreSQL as the primary database
Redis for caching and session management

External System Integration Requirements

  • Remote lock systems
  • Customer relationship management platforms
  • Payment processors like Stripe
  • Booking and property management platforms
  • Social media authentication providers (Facebook, Google)
  • Messaging and communication services such as Twilio

Critical Non-Functional System Attributes

  • System must support at least 10,000 concurrent users
  • High availability and scalability to handle peak booking periods
  • Data security and compliance with relevant privacy standards
  • Responsive design ensuring compatibility across desktops, tablets, and smartphones
  • Exponential response time targets under load (e.g., <2 seconds)

Expected Business Outcomes and Benefits

The implementation of this integrated online booking platform is projected to streamline operations by centralizing data management, reduce administrative overhead, and improve guest satisfaction. Expected outcomes include increased occupancy rates by up to 15%, enhanced revenue through automated reservations, and cost savings due to reduced manual processes and improved operational efficiency.

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