Development of a Custom Digital Advertising Management Platform for Optimized Campaign Distribution

The client operates a network of digital signage screens across various regions, currently relying on multiple separate systems such as CRM platforms, payment gateways, and device APIs. Manual data entry, fragmented workflows, and limited real-time data access hinder operational efficiency and user engagement, necessitating an integrated, scalable platform to streamline ad distribution, campaign management, and billing processes.

A mid-sized marketing agency managing a network of digital signage across multiple locations, aiming to centralize ad distribution, payment processing, and campaign management.

• Consolidate multiple service integrations into a unified platform for seamless data management.
• Enable real-time access and control over digital signage content and screens.
• Automate payment processing with flexible subscription options and coupon management.
• Provide self-service portals for clients to view, manage, and modify their campaigns and subscriptions.
• Support multi-platform accessibility including web, desktop, and mobile to enhance user experience.
• Reduce manual operations and improve operational visibility, leading to decreased business operation costs.
• Facilitate third-party partner integrations for network ownership and payment collection.

• Real-time remote control of digital billboards through geolocation maps, allowing selection per subscription.
• Ad validation module at campaign creation to verify ad sizes and enable immediate cropping.
• Subscription management interface with options for monthly or annual payments and coupon application.
• Customer portal for subscription overview, editing, upgrading, or canceling campaigns via mobile or web.
• Support for promotional discounts and free subscriptions via coupon codes.
• Partner management system with Stripe Connect integration, permitting partners to own networks and receive payments directly.
• Comprehensive data migration from existing CRM, payments, and device data sources to the new platform.

• Digital signage device API (similar to Optisigns) for real-time status and control
• Payment gateway integration (similar to Stripe) for subscription billing and coupon management
• CRM system for client and subscription data migration
• Partner platform integration for network ownership and direct payment settlements

• System scalability to support expanding network of screens and users
• Real-time data processing capabilities for instant device control and status updates
• Secure payment and data handling complying with industry standards
• High system availability with minimal downtime
• Responsive design ensuring optimal performance across web, desktop, and mobile devices

The implementation of this integrated, scalable platform is expected to streamline ad campaign management, reduce manual data entry and operational costs, and improve customer engagement. By enabling real-time control of digital signage, automated billing, and self-service management, the business can achieve faster campaign turnaround, enhanced user satisfaction, and scalable growth with minimal incremental operational expenses.