Development of a Cross-Platform Self-Service Advertising and Content Monetization Portal

The client operates a complex ecosystem of content distribution channels—including linear TV, digital platforms, web, mobile, STB, FAST, VoD, and linear channels—using a tangled mix of legacy and modern systems from various vendors. This complexity hampers efficient ad sales, campaign management, inventory forecasting, and reporting. Additionally, the client faces difficulties in maximizing monetization potential across diverse geographic locations, managing unsold ad spaces, integrating programmatic advertising, and supporting multicurrency payments, all of which inhibit revenue growth and operational efficiency.

A large media broadcast company managing extensive linear and digital content distribution across multiple geographies, seeking to optimize ad sales, campaign management, and revenue growth through innovative technological solutions.

• Develop a reliable and effortless support system for direct ad sales, ensuring smooth campaign setup, execution, and reporting.
• Enable seamless management of programmatic ad campaigns with synchronized online and offline advertising activities.
• Implement advanced inventory forecasting and impression estimation tools to maximize ad space utilization.
• Optimize multi-channel media mix to expand reach and improve advertising profitability.
• Automate data analysis and interactive reporting to support faster, data-driven decision-making.
• Create an integrated, cross-platform self-service portal empowering internal teams to manage monetization processes efficiently.
• Support multicurrency payment processing to facilitate international transactions.
• Enhance inventory management and unsold space handling to reduce revenue leakage.

• Self-service interface for direct ad sales management.
• Advanced ad campaign setup supporting both offline and online media, including synchronized TV and digital promotions.
• Inventory and impression forecasting engine for accurate ad placement planning.
• Premium inventory optimization algorithms to allocate high-value ad spaces efficiently.
• Ad space management system with capabilities for managing unsold inventory.
• Integration with programmatic advertising platforms for real-time bid management.
• Multicurrency payment processing support for international transactions.
• Automated data collection, analysis, visualization, and interactive reporting dashboards.
• Unification of linear and digital content distribution channels for a seamless viewer and advertiser experience.

• Ad exchange and programmatic advertising platforms.
• Content distribution management systems across linear and digital channels.
• Payment gateways supporting multicurrency transactions.
• Analytics and reporting tools for campaign performance and inventory forecasting.

• Scalability to handle increasing volume of campaigns, impressions, and content distribution across multiple geographies.
• High performance with minimal latency for real-time bidding and reporting.
• Robust security protocols to protect sensitive campaign data and user information.
• System availability with 99.9% uptime to ensure operational continuity.
• Flexible architecture to support future feature extensions and integration needs.

The development of a unified, self-service advertising and monetization platform aims to significantly streamline ad sales processes, improve inventory utilization, and support programmatic and multi-channel campaigns. Anticipated outcomes include increased revenue margins, enhanced operational efficiency, better inventory forecasting accuracy, faster campaign turnaround times, and expanded international reach via multicurrency processing. Overall, the project is expected to unlock full monetization potential of the content ecosystem, driving revenue growth and competitive advantage.