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The client faces intense online competition, evolving customer expectations for personalized and seamless shopping experiences, inefficiencies in inventory management and order fulfillment, and the need to integrate multiple sales channels (online, mobile, and physical stores) into a cohesive system.
A fashion retail company expanding its online presence to compete in the digital marketplace while managing omnichannel operations.
The solution will reduce operational costs by 30% through automated inventory and order management, increase customer retention by 40% via personalized experiences, and enable 20% faster time-to-market for new features. The cross-platform Flutter framework will lower development costs while ensuring a unified brand experience across all channels.