Development of a Cross-Platform Digital Outdoor Advertising Management System

A leading outdoor advertising firm with an extensive network of over 5,200 individual cyclists operating in seven cities requires a scalable, digital platform to manage outdoor ad campaigns efficiently. The client faces difficulties coordinating multiple campaigns across diverse urban areas, tracking ad placement and exposure in real-time, and providing detailed analytics to optimize future strategies.

A mid-sized outdoor advertising company specializing in bicycle-based digital ad placements across multiple cities, aiming to optimize campaign management and real-time tracking.

• Develop a cross-platform mobile and web application to streamline advertising campaign management for both advertisers and rider partners.
• Enable riders to select campaigns, scan QR codes on ad units, and track their route and exposure times.
• Allow advertisers to create, launch, and monitor multiple campaigns across various regions with detailed heat maps, statistics, and exposure analytics.
• Implement real-time tracking of ad unit mobility, exposure duration, and campaign performance for data-driven decision making.
• Facilitate secure payment processing and timely fund transfers post-campaign.
• Achieve a deployment on major app stores with scalable infrastructure to support growth and increased user engagement.

• User authentication and role-based access for riders and advertisers
• Campaign creation and management with regional targeting and budget controls
• Upload and management of marketing materials for ad campaigns
• Rapid campaign building to minimize setup time and costs
• Rider registration, profile management, and onboarding process
• QR code scanning feature for riders to log ad impressions and routes
• Real-time GPS and movement tracking for ad units and rider routes
• Exposure time logging and cumulative views per ad unit
• Dashboard with heat maps, exposure points, and detailed analytics
• Automated payment processing and fund transfers to rider accounts
• Post-campaign reporting with insights and recommendations

• Payment gateways for secure transactions (e.g., SwissBank APIs, PostFinance integration)
• GPS and mapping services for route tracking and heat mapping
• QR code generation and scanning tools
• Analytics services for detailed reporting and heat maps

• Scalable architecture to support increasing user base and campaign volume
• High availability with minimum downtime
• Data security compliant with Swiss regulations, ensuring secure payment and user data protection
• Real-time performance for GPS tracking and campaign analytics with latency under 2 seconds
• Responsive UI/UX design optimized for mobile and desktop devices

The implementation of this digital outdoor advertising platform is expected to significantly enhance operational efficiency by streamlining campaign creation and management, reducing setup times, and automating real-time tracking and analytics. It will improve campaign targeting and measurement accuracy, leading to higher engagement levels and client satisfaction. The platform aims to enable gig-based rider monetization, increase campaign reach across multiple urban regions, and support data-driven decisions, ultimately driving revenue growth and competitive advantage.