Development of a Cross-Platform Customer Feedback and Analytics Mobile Application

The client aims to reach a broad and diverse customer base across multiple device types and operating systems to gather feedback and customer insights. Current methods lack real-time response monitoring, customer segmentation, secure data handling, and comprehensive reporting, hindering the ability to make informed marketing and product decisions.

A large multinational manufacturing company seeking to improve customer engagement and market insights through digital feedback collection.

• Enable the client to create and publish customizable surveys on vehicle-related topics using intuitive templates.
• Implement real-time response monitoring and analysis dashboards to facilitate immediate insights.
• Facilitate customer segmentation based on device type, vehicle model, and other relevant criteria.
• Ensure secure user authentication with multi-factor verification to protect sensitive data.
• Support data export to various formats for offline analysis and report preparation.
• Achieve seamless operation across multiple devices and operating systems, including tablets, smartphones, and laptops.
• Drive informed decision-making, enhance targeted marketing campaigns, and identify new business opportunities through enhanced market analytics.

• Survey creation and publication with customizable templates for vehicle-related insights.
• Real-time response monitoring and instant data visualization dashboards.
• Customer segmentation based on various criteria such as device type, vehicle model, and location.
• Multi-factor authentication for user login security and data integrity.
• Automatic report generation presenting aggregated survey results on dashboards.
• Export functionality supporting formats like Excel, PDF, and Google Sheets.

• Customer data repositories for segmentation
• Authentication services supporting multi-factor verification
• Reporting and data export tools

• System must support simultaneous access from thousands of users across multiple devices
• Response time for real-time monitoring should be under 2 seconds
• Data encryption both in transit and at rest to ensure data security
• High availability with 99.9% uptime SLA
• Compliance with relevant data protection regulations

The implemented feedback and analytics platform is expected to significantly enhance the client’s ability to gather comprehensive customer insights, improve market responsiveness, and identify new marketing opportunities. With real-time monitoring, detailed reports, and secure, scalable infrastructure, the client can expect to increase data-driven decision-making, expand its customer base, and optimize product development and marketing strategies.