The client faces difficulties in providing a consistent, intuitive music listening experience across various devices including smartphones, smart speakers, and smart TVs. Key pain points include device-specific user interfaces, latency issues during streaming, limited engagement features, and complexities in integrating with third-party voice assistants and streaming APIs, hindering user engagement and satisfaction.
A vibrant entertainment organization specializing in curated music programming, community engagement, and live event experiences, seeking to enhance user accessibility and engagement through a versatile digital platform.
The new platform aims to increase user engagement by providing easy access to curated music content across all devices, supporting over 10,000 active users with more than 1,000 hours of content streamed continuously. It is expected to improve user satisfaction through seamless playback, reduce latency issues, and enhance community interaction, ultimately fostering stronger brand loyalty and expanding the organization’s digital reach.