Development of a Cross-Platform Augmented Reality Visualization Application for Interior Design

The client faces difficulties in providing an interactive and immersive customer experience for interior design and furniture shopping. Current methods lack dynamic visualization capabilities, leading to reduced customer engagement, lower conversion rates, and difficulty in showcasing products effectively across various devices and platforms.

A mid-sized retail company specializing in furniture and home decor seeking innovative visualization tools to enhance customer engagement and sales.

• Develop a reliable, cross-platform web and mobile AR application enabling users to visualize furniture and decor in their actual environment.
• Increase customer engagement and satisfaction via intuitive AR features, leading to higher purchase intent.
• Achieve at least a 40% increase in the willingness of shoppers to pay more for AR-visualized products.
• Drive a minimum of 72% of users to make unplanned purchases after experiencing AR visualizations.
• Create a scalable solution that can be reused across multiple promotional events and product launches.

• Surface scanning feature that detects and allows selection of multiple available surfaces within the user's environment.
• A comprehensive and searchable catalog of products categorized by type and style.
• AR placement capabilities enabling virtual objects to be positioned accurately on selected surfaces.
• Cross-platform deployment using a flexible development framework to support both Android and iOS devices.
• Web AR integration for quick access via browsers without app downloads.
• User-friendly interface designed to minimize input errors during the surface scanning and placement process.

• Product catalog database for real-time inventory and categorization
• User analytics and engagement tracking systems
• Event management modules for supporting promotional activities

• Application must support a minimum of 10,000 concurrent users during peak times.
• Surface scanning and AR object placement should load within 2 seconds to ensure smooth user experience.
• System must be optimized for responsiveness on mobile devices across various screen sizes.
• Ensure data security and privacy, adhering to relevant data protection standards.

The implementation of this AR visualization application is expected to significantly enhance customer engagement, increasing conversion rates by up to 50%. It will also foster higher customer satisfaction and willingness to pay premiums for AR-viewed products, mirroring a 40% increase in consumer willingness to pay more and a 72% increase in unplanned purchases, ultimately driving higher revenue and competitive advantage in the retail furniture market.