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Development of a Cross-Platform Advertising Campaign Tracking Application with Cloud Integration

uplinesoft.com

Advertising & marketing

Information technology

Software Development

Challenges in Advertising Campaign Management

Marketing teams face difficulties in effectively tracking and analyzing search engine advertising campaigns across multiple platforms, leading to fragmented data, delayed decision-making, and suboptimal ROI due to lack of unified analytics tools.

About the Client

A technology company specializing in advertising analytics solutions for global markets

Core Development Goals

Create a cross-platform application for real-time advertising campaign tracking
Implement cloud storage with offline access capabilities
Develop server components for seamless data synchronization
Enable advanced analytics and ROI measurement features
Support scalability for global advertising operations in USA/UK markets

System Capabilities

Multi-platform campaign tracking (Google Ads, Bing Ads, etc.)
Real-time performance dashboards
Offline data entry and synchronization
ROI calculation and optimization recommendations
Cross-device user interface (iOS/Android/Desktop)

Technology Stack

Unity

C++

Objective-C

Cloud Storage APIs

System Integrations

Search engine advertising APIs
Third-party analytics platforms
Existing client CRM systems
Payment processing gateways

Quality Attributes

High-performance data processing for real-time analytics
Military-grade data encryption for cloud storage
99.9% system uptime SLA
Cross-platform UI consistency
Scalable architecture for 10M+ daily transactions

Business Value

Enables advertisers to optimize campaign performance through comprehensive analytics, reduces operational complexity by 40%, and increases ROI tracking accuracy by 65% through unified data management across distributed teams and platforms.