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Development of a Comprehensive Online Video Delivery Platform with Multi-Channel Distribution and Advanced Content Management
  1. case
  2. Development of a Comprehensive Online Video Delivery Platform with Multi-Channel Distribution and Advanced Content Management

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Development of a Comprehensive Online Video Delivery Platform with Multi-Channel Distribution and Advanced Content Management

oxagile.com
Media
eCommerce
Information technology

Challenges in Content Management, Distribution, and Monetization

Content creators and distributors face significant challenges in managing media assets, scheduling content across diverse platforms, and monetizing content effectively. Existing solutions lack integration, require extensive coding for customization, and fail to support seamless multi-channel distribution, leading to operational inefficiencies and limited audience engagement.

About the Client

A video streaming solution provider seeking to create a scalable, feature-rich platform for content creators and distributors to manage, schedule, and deliver video content across multiple channels.

Key Goals for the New Platform

  • Create a unified platform for end-to-end media lifecycle management
  • Enable seamless multi-channel content distribution (TV apps, social media, third-party services)
  • Simplify content creation and management with no-code/low-code tools
  • Support advanced scheduling and localization for global audiences
  • Integrate robust analytics and monetization capabilities

Core System Functionalities and Features

  • Bulk media ingestion and advanced asset management
  • Linear and nonlinear content scheduling with live/VoD options
  • Customizable search experiences via Elasticsearch integration
  • Multi-format content syndication (MRSS, JSON, iTunes)
  • No-code CMS for branded TV app creation
  • Audience segmentation and personalized content feeds
  • Adaptive streaming and performance optimization
  • Monetization tools with third-party payment integrations

Technology Stack and Tools

PHP, Symfony (backend)
Vue.js, React, Swift, Kotlin (frontend)
FFmpeg, Bitmovin (streaming)
AWS ECS, Docker, Kubernetes (infrastructure)
Youbora, Stripe, Brushfire (analytics/payments)

Third-Party System Integrations

  • Content delivery networks (Akamai, CloudFront)
  • Payment gateways (Stripe, Brushfire)
  • Analytics platforms (Youbora)
  • Third-party content ingestion systems

Performance and Scalability Requirements

  • Support for unlimited concurrent streams and global time zones
  • Adaptive streaming for varying bandwidth conditions
  • High availability and fault-tolerant architecture
  • Low-latency content delivery with CDN integration
  • Secure content protection and access management

Expected Business Outcomes

The platform will empower content owners to reduce operational complexity, expand audience reach through multi-channel syndication, and increase monetization via transactional models. Enhanced personalization and analytics will drive user engagement, while no-code tools will accelerate time-to-market for branded video experiences, positioning the client as a leader in the competitive OTT market.

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