Many individuals and groups face difficulties in accurately tracking shared expenses, calculating individual shares based on various splitting rules, and securely settling transactions through multiple virtual wallets. Ensuring data privacy and seamless integration with external payment platforms presents additional technical challenges, hindering transparent and hassle-free expense management for users.
A midsize financial technology company seeking to develop an app facilitating expense sharing, automatic calculations, secure payments, and transaction management for users sharing expenses.
The platform aims to streamline expense sharing, reduce disputes, and improve user convenience, leading to increased user engagement and retention. Successful implementation is projected to generate a steady revenue stream through premium features and advertisements, similar to proven models, while expanding the market reach by attracting a broader user base.