The client faces difficulties in effectively engaging sports fans and enabling athletes to showcase their talents and achievements through digital channels. Existing platforms lack features for creating personalized digital collectibles and seamless content experience, leading to reduced engagement and missed monetization opportunities.
A mid-sized sports organization or sports-tech startup seeking to enhance fan engagement and athlete connectivity through innovative digital solutions.
The new digital platform is expected to significantly improve fan engagement, with increased active user participation in collectible creation and trading activities. It aims to boost revenue through digital asset monetization, enhance brand loyalty, and streamline athlete and fan interactions, resulting in measurable growth in user engagement metrics and transactional volume.