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Development of a Comprehensive Dental Patient Engagement Platform

oxagile.com

Medical

Health & Fitness

Information technology

Challenges in Patient Engagement and Cost Optimization

The client faced challenges in effectively engaging patients, driving practice growth, and reducing operational costs associated with third-party appointment management and data transfer fees. The need for a unified platform to manage patient interactions, marketing, and online presence was critical.

About the Client

A leading healthcare IT company specializing in providing software solutions to the dental industry, known for its robust brand reputation management platform.

Project Goals

Develop and deploy a comprehensive patient engagement platform for dental practices and DSOs.
Reduce annual software subscription costs by $1,000,000.
Improve patient communication and reduce no-show rates.
Enhance brand reputation management and online presence for dental practices.
Provide data-driven insights into marketing campaign performance.

System Functionality

Online patient scheduling via practice portal
Automated SMS, email, and voice reminders
HIPAA-compliant SMS chat
Data-driven marketing campaign management
Brand reputation monitoring and review management
SEO keyword research and rank tracking
Local listing management
Comprehensive reporting and analytics

Technology Stack

Custom software development

API integrations

Cloud-based infrastructure (AWS, Azure, or GCP)

HIPAA compliance protocols

Data analytics tools

External System Integrations

Dental Practice Management Systems (PMS)
Third-party appointment management solutions (replacement)
Review platforms (e.g., Google, Yelp)
Marketing automation platforms

Non-Functional Requirements

Scalability to accommodate a growing user base.
High performance and reliability.
Robust security measures to protect patient data (HIPAA compliance).
User-friendly interface for both patients and dental professionals.

Expected Business Impact

The successful implementation of this platform is expected to result in significant cost savings ($1,000,000 annually), improved patient satisfaction, increased practice growth, and a strengthened position for the client as a leader in healthcare IT solutions.