A media organization aims to create engaging, short-form video content that delivers quick hits of insights, ideas, or tangents on technology, software, AI, and related topics, to capture audience attention in a crowded digital space. They require a platform that supports easy content creation, management, and distribution, with personalized notification features to increase viewer engagement.
A digital media company specializing in short-form video content focused on technology and innovation, targeting a broad audience seeking quick tech insights.
The new platform is expected to significantly increase viewer engagement through personalized notifications, resulting in a >50% rise in content consumption, improved user retention rates, and enhanced brand visibility in the technology content space. Additionally, scalable infrastructure will support at least doubling content volume and audience reach within the first 12 months, driving revenue opportunities through increased advertising and sponsorships.