The client aims to develop a user-friendly digital platform that enables users to effortlessly upload, list, and swap clothing and accessories, while integrating social features to enhance engagement. The platform must support detailed item listings—including multiple photos and attributes such as type, brand, size, and color—and streamline transactions with secure payment and logistics integrations. Current pain points include low user engagement, complex listing processes, and lack of seamless transaction and shipping experiences, hindering community growth and sustainable wardrobe management.
A mid-sized retail company focused on sustainable fashion and personalized customer engagement seeking to create an interactive platform for facilitating wardrobe exchanges and sharing eco-conscious apparel.
The platform is expected to significantly enhance user engagement by providing a vibrant community space for sharing and exchanging clothing items. With integrated secure transactions and logistics, it will streamline the swapping process, leading to increased active participation, higher user retention, and a sustainable approach to fashion. Key metrics include improved community activity levels, increased platform transactions, and positive user feedback on usability and engagement features.