The client seeks a solution to enable users to effortlessly create and share group videos by aggregating clips from multiple contributors, thereby enhancing user participation in personal and public event campaigns. Current tools are complex or fragmented, limiting widespread user engagement and content diversity.
A medium to large-sized social media or communications organization aiming to facilitate user-generated group videos for personal milestones and public causes.
The new platform is expected to significantly enhance user participation in creating collaborative group videos, leading to increased content sharing, wider campaign reach, and higher engagement metrics—targeting a 50% increase in active user participation within the first year and expanding the organization's digital footprint in the media space.