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Development of a Collaborative Group Video Creation Platform for Events and Campaigns
  1. case
  2. Development of a Collaborative Group Video Creation Platform for Events and Campaigns

Development of a Collaborative Group Video Creation Platform for Events and Campaigns

iqlance.com
Media
Advertising & marketing
Non-profit

User Engagement Challenges in Creating Collaborative Group Videos

The client seeks a solution to enable users to effortlessly create and share group videos by aggregating clips from multiple contributors, thereby enhancing user participation in personal and public event campaigns. Current tools are complex or fragmented, limiting widespread user engagement and content diversity.

About the Client

A medium to large-sized social media or communications organization aiming to facilitate user-generated group videos for personal milestones and public causes.

Goals for Enhancing Collaborative Video Creation and User Participation

  • Enable users to easily create, assemble, and share group videos from multiple contributors.
  • Motivate increased participation in milestone celebrations and public campaigns through inviting and collaborative features.
  • Achieve a scalable platform capable of handling high volumes of user-generated content from diverse geographies.
  • Improve user satisfaction and engagement metrics by providing a fun, easy, and accessible video creation experience.

Core Functionalities for the Collaborative Group Video Platform

  • User registration and authentication system.
  • Invitation system for group video collaborations.
  • Media upload interface supporting multiple formats.
  • Clipping, editing, and arranging multimedia clips within the platform.
  • Real-time progress tracking of collaborative projects.
  • Sharing options for final videos via social media, links, or embedded players.
  • Notification system to alert collaborators about updates or new invitations.
  • Commenting and feedback features within shared projects.

Preferred Technologies and Architectural Approach

Web development framework supporting real-time collaboration (e.g., Node.js, WebSockets).
Scalable cloud storage solutions for media assets.
Responsive web design for accessibility across devices.
Secure user authentication protocols.

External System Integrations Needed

  • Social media APIs for sharing and importing media.
  • Cloud storage services for media hosting.
  • Notification providers for real-time alerts.
  • Analytics tools for tracking user engagement and platform performance.

Non-Functional Requirements for Platform Performance and Security

  • Platform scalability to support high concurrent user loads, aiming for at least 10,000 active users initially.
  • Media upload and processing times optimized to ensure minimal wait times.
  • Robust security measures for user data privacy and media content.
  • High availability with 99.9% uptime SLA.

Projected Business Impact and User Engagement Outcomes

The new platform is expected to significantly enhance user participation in creating collaborative group videos, leading to increased content sharing, wider campaign reach, and higher engagement metrics—targeting a 50% increase in active user participation within the first year and expanding the organization's digital footprint in the media space.

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