The client faces difficulty in maintaining high viewer engagement and creating additional revenue streams for their reality TV shows. Current fan interaction methods are limited to social media and passive viewing, lacking an integrated, scalable fantasy gaming experience that leverages show content for increased participation and monetization opportunities.
A large entertainment media company seeking to enhance viewer engagement through interactive fantasy gaming platforms tied to popular reality TV shows.
The platform is expected to significantly increase viewer engagement by offering a fun, interactive experience, resulting in over 580,000 active users within the first year. This increased engagement will potentially boost advertising revenue, sponsorships, and viewer loyalty, establishing a scalable foundation for future TV show integrations and monetized gaming features.