The client operates several standalone services within their digital ecosystem, each maintaining its own customer database with varying scopes of personal data, leading to data inconsistency and operational inefficiencies. This fragmentation impairs customer management, data accuracy, and operational decision-making, necessitating a secure, centralized customer data platform to streamline operations across all services.
A mid to large-sized investment management firm operating a digital ecosystem with multiple independent services and customer databases, requiring centralized data synchronization and management.
The implementation of the centralized customer data management system is expected to significantly improve data accuracy, operational efficiency, and customer experience. It will enable real-time data synchronization across multiple services, reduce data inconsistency issues, and support business growth through scalable architecture. The solution aims to optimize customer data handling for over 55,000 investors, facilitating better decision-making and market trend analysis.