Development of a Campaign Tracking and Analytics Application for Digital Advertisers

The client faces difficulties in effectively tracking and analyzing their advertising campaigns across diverse platforms, leading to suboptimal ROI assessments. They require a comprehensive, high-performance system that enables offline and online access, seamless data management, and detailed campaign insights.

A mid-sized marketing agency specializing in digital advertising campaigns across multiple regions, requiring robust tools to track and analyze campaign performance.

• Create a scalable platform for tracking and analyzing digital advertising campaign data.
• Enable users to assess campaign effectiveness and maximize ROI through detailed analytics.
• Implement robust data storage solutions supporting cloud-based and offline capabilities.
• Deliver mobile-compatible content to facilitate real-time access for users on various devices.
• Develop a server component that ensures seamless data synchronization and integration with existing client systems.
• Achieve high system performance, security, and reliability to support modern advertising requirements.

• Robust data cloud storage infrastructure supporting large-scale data ingestion and retrieval.
• Mobile content capabilities enabling users to access campaign data and analytics on-the-go.
• A high-performance server backend facilitating real-time data processing and synchronization.
• Offline mode support allowing users to view and analyze cached campaign data without internet connectivity.
• Integration capabilities with various advertising platforms for automated data collection.
• User-friendly dashboards and reporting tools for detailed campaign analysis and ROI assessment.

• Advertising platform APIs for automated data ingestion
• Existing client CRM or marketing automation systems for enriched data analysis

• System performance capable of handling high-volume data loads with minimal latency
• Ensure data security and compliance with relevant data protection standards
• High system availability and fault tolerance to support 24/7 campaign monitoring
• Scalability to support future growth in data and user base

The deployment of this system aims to enable clients to improve campaign efficiency, increase ROI metrics by more than 20%, and provide real-time insights accessible from multiple devices and offline modes. This will streamline campaign management processes and enhance strategic decision-making across marketing teams.