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Development of a Branded Registry Platform for Photography/Videography Businesses Using Ruby on Rails
  1. case
  2. Development of a Branded Registry Platform for Photography/Videography Businesses Using Ruby on Rails

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Development of a Branded Registry Platform for Photography/Videography Businesses Using Ruby on Rails

iqlance.com
Business services
Advertising & marketing
Information technology

Challenges in Business Promotion and Payment Processing for Creative Industries

Photography and videography businesses lack a unified, branded system to enable clients to promote their services and facilitate seamless payments, resulting in missed opportunities for client-driven marketing and inefficient transaction workflows.

About the Client

A platform providing branded registry systems for photography and videography businesses to enhance client engagement and payment processing.

Core Goals for the Registry Platform

  • Create a fully branded registry system for business promotion
  • Enable clients to easily share and promote services through social networks
  • Integrate secure payment processing for products and services
  • Ensure user-friendly experiences for both businesses and end-users
  • Implement an eco-friendly visual design aligned with brand identity

Platform Functionalities and Key Features

  • Branded template customization for businesses
  • Secure payment gateway integration (credit cards, digital wallets)
  • Social sharing tools for client networks
  • Client dashboard for managing registry items and payments
  • Responsive design with eco-friendly color schemes

Technology Stack Requirements

Ruby on Rails

Third-Party System Integrations

  • Payment processors (Stripe/PayPal)
  • Social media APIs (Facebook, Instagram, Twitter)

Performance and Scalability Expectations

  • High scalability for concurrent user registrations
  • Sub-second response times for core transactions
  • PCI-DSS compliance for payment security
  • Cross-browser compatibility with modern web standards

Anticipated Business Outcomes

Increased client satisfaction through enhanced brand visibility, streamlined payment processes leading to higher conversion rates, and positive user adoption metrics similar to the successful Ciderr platform launch.

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