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Develop High-Performance, SEO-Friendly Static Website for BSG

implex.dev

Security

Information technology

Performance & SEO Limitations

BSG's previous WordPress-based website struggled with slow loading times and lacked optimal SEO performance, hindering lead generation and brand perception. The existing platform was deemed unsuitable for achieving the required Google PageSpeed Insights scores (90-100) and scalability.

About the Client

A reputable cybersecurity services company based in Ukraine, specializing in application security, penetration testing, and data security consulting. They serve a diverse range of clients globally.

Project Goals

Develop a fast and SEO-friendly static website for BSG.
Achieve Google PageSpeed Insights scores of 90-100 for both desktop and mobile.
Implement one-click deployment functionality for easy updates and testing.
Establish a robust revision control system for website versions.
Enable content updates by non-technical administrators.
Develop a lead prequalification tool integrated into the website.

Functional Requirements

Service pages detailing application security, penetration testing, and data security consulting.
Client testimonials and case studies.
Blog section (separate WordPress installation, redesigned to match new brand).
Lead prequalification wizard form.
Content Management System (CMS) for administrators to update content.
Version control system for website revisions.
One-click deployment to test and production environments.
Secure contact form.

Technology Stack

Static Site Generation (SSG)

Custom JavaScript/HTML/CSS

Potentially a headless CMS (external to the static site for content updates, though not explicitly stated).

Version Control (Git)

Integrations

Google Analytics
Potentially CRM or marketing automation platform for lead capture (integration details to be defined).

Non-Functional Requirements

High Performance (PageSpeed Insights score of 90-100)
Scalability to handle increasing traffic.
Security to protect against vulnerabilities.
SEO Optimization
Accessibility (WCAG compliance considered)
Maintainability (Modular code structure)

Expected Business Impact

The new website is expected to significantly improve BSG's online presence, increase lead generation by providing a streamlined lead prequalification process, enhance brand credibility through improved performance and a modern design, and reduce development time for content updates.