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Develop Comprehensive Marketing & Event Management SaaS Platform

acropolium

Information technology

Advertising & marketing

Business services

Challenges in Providing Integrated Marketing & Event Solutions

Acropolium's clients face challenges in managing marketing campaigns, automating event processes, and delivering engaging experiences due to fragmented software solutions. They require a unified platform that can handle conference app development, elearning, live streaming, exhibition management, and marketing offer generation, all while ensuring high performance, security, and scalability.

About the Client

Acropolium Solutions is a software development company specializing in tailored software solutions for various industries, with a focus on marketing, events, and HR.

Project Goals

Develop a SaaS-based platform to streamline marketing campaign management.
Automate event management processes, including registration, scheduling, and communication.
Enhance user engagement through interactive features like breakout rooms and multiparty conferencing.
Provide a scalable and secure solution for large-scale events and online learning.
Enable seamless integration with existing client systems.

Functional Requirements

Conference app development with breakout rooms and multiparty conferencing
Elearning module with course building, customization, and video streaming
SaaS-based live streaming platform with payment system integration
Exhibition planning and management with exhibitor portal and searchable exhibitor lists
Email marketing tool with open and reply rate optimization
HR management module for personnel management and performance analysis

Preferred Technologies

SaaS architecture

End-to-end encryption

Secure data storage

High-performance video streaming

Mobile and web application development

Scalable database solutions

Required Integrations

Payment gateway integration
Potential integration with existing client legacy systems

Key Non-Functional Requirements

High scalability to accommodate a large number of users and events.
Minimal latency for real-time interactions.
Robust security to protect sensitive data.
High availability and reliability.

Expected Business Impact

This platform will enable Acropolium to offer a comprehensive suite of marketing and event solutions, expanding their market reach and increasing client satisfaction. It will streamline operations, reduce development costs, and improve the overall user experience. The scalable nature of the solution will support future growth and new service offerings.