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Develop B2C Financial Product Comparison and Calculation Tools

valor-software.com

Financial services

Need for Enhanced User Engagement and Product Utility

Souqalmal aims to improve user engagement and provide more value to its customers by offering interactive financial calculators and leveraging advanced search capabilities. Current offerings may lack comprehensive calculation tools and advanced search functionalities, potentially limiting user satisfaction and conversion rates.

About the Client

Leading comparison website in the Middle East offering information and comparison of financial products like loans, insurance, and investments.

Project Goals

Develop and deploy interactive financial calculators (Debt Burden Ratio, Airmiles, Car Loan, Mortgage).
Enhance search engine results and SEO performance to improve organic traffic.
Integrate Google Ads for targeted advertising.
Modernize and optimize the existing website architecture and code base.

Functional Requirements

Debt Burden Ratio Calculator
Airmiles Calculator
Car Loan Calculator
Mortgage Calculator
Advanced search with Elasticsearch
SEO optimization
Google Ads integration
Modernized website design and architecture

Preferred Technologies

Node.js

Angular

MongoDB

Elasticsearch

Redis

Nginx

Amazon S3

Required Integrations

Google Ads API

Key Non-Functional Requirements

Scalability to handle increasing traffic
High performance and fast response times
Secure data handling
Maintainability and ease of future updates

Expected Business Impact

The successful completion of this project is expected to increase user engagement, improve SEO rankings, drive more traffic to the website, and ultimately lead to higher conversion rates and business growth. The calculators will provide immediate value to users, while the enhanced search and SEO will increase organic reach. Integration with Google Ads will provide targeted marketing opportunities.