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Paymentez experienced low adoption of electronic payments, with card payments representing only a small percentage of their business. User research revealed that their core user base (children and retired women) preferred cash payments, creating a friction point. The existing payment gateway lacked a user-friendly interface, particularly for resellers, resulting in a suboptimal experience and hindering expansion opportunities. The company needed a solution that catered to diverse user preferences, supported resellers effectively, and provided valuable business intelligence.
Paymentez is a FinTech company providing payment processing solutions for online games, websites, and mobile applications. They specialize in offering localized payment options, particularly in markets where traditional credit card usage is low.
Implementing this enhanced payment platform is expected to significantly increase revenue, improve customer satisfaction, expand the reseller program, and maintain a competitive edge in the gaming and online services market. Based on the case study, key benefits include increased conversion rates, higher average order values, improved customer lifetime value, and faster time-to-market for new features. Specifically, we anticipate a significant increase in paying users and transaction volume, contributing to a substantial boost in overall revenue.