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Develop a Scalable Multiplatform Real Estate Platform with Advanced Functionality and SEO Optimization
  1. case
  2. Develop a Scalable Multiplatform Real Estate Platform with Advanced Functionality and SEO Optimization

Develop a Scalable Multiplatform Real Estate Platform with Advanced Functionality and SEO Optimization

yalantis
Real estate

Identifying Key Challenges in Modernizing Real Estate Digital Offerings

The client faces difficulties in attracting and retaining users due to limited platform functionality, lack of SEO optimization, and inadequate support for multi-device access. Existing solutions are not scalable or fully compliant with relevant data privacy regulations, hindering growth and user trust in the European market.

About the Client

A mid-sized real estate agency or property marketplace seeking to enhance online presence, streamline property listings, and improve user engagement across web and mobile platforms.

Goals for Building a Competitive, Compliant, and User-Friendly Real Estate Platform

  • Design and implement a scalable, fault-tolerant architecture with modular microservices to support high volumes of media data and user traffic.
  • Develop a multiplatform solution accessible via web, iOS, and Android devices to maximize market reach.
  • Incorporate advanced property search features with over 50 filters, 3D virtual tours, and media uploading capabilities to enhance user engagement.
  • Ensure full GDPR compliance, including active consent mechanisms, document versioning, and user account data management.
  • Optimize the platform for SEO performance by implementing server-side rendering, clean URL structures, dynamic sitemaps, and metadata tagging to facilitate rapid organic growth.

Core Functional Requirements for a Next-Generation Real Estate Marketplace

  • Responsive UI/UX with simplified user flows and consistent branding across all devices.
  • 3D property tours with audio narration and virtual recording capabilities.
  • Robust property search with over 50 configurable filters considering property attributes and surroundings.
  • High-capacity media handling to upload up to 50 images per listing, each up to 20MB, via optimized media services.
  • Agent validation mechanisms incorporating cadastral number verification to prevent scams.
  • Multilingual support for at least two languages to broaden user access.
  • GDPR compliance features, including active consent for terms and policies, document versioning, account data deletion, and subscription management.
  • Integration with third-party services for background checks, mapping, payment processing, and real estate data verification.

Preferred Architectural Approaches and Technologies for Platform Development

Cloud-based microservices architecture
Scalable infrastructure with cost-effective serverless components like AWS Lambda
JSON-based REST API endpoints for cross-platform client access
Server-side rendering with techniques such as Angular Universal for SEO
Centralized logging and monitoring tools

Essential External System Integrations

  • Third-party background check and verification services
  • Mapping and geolocation services
  • Payment gateways for transactions
  • Third-party platforms for real estate agency verification
  • Media storage solutions with high throughput capacity

Critical Non-Functional System Attributes

  • High scalability to accommodate rapid user growth and media uploads
  • Fault tolerance for continuous operation and data integrity
  • Performance optimization for fast page loads and search responsiveness
  • Compliance with GDPR regulations and security standards
  • Multilingual support to serve diverse user demographics

Projected Business Benefits and Market Advantages

A comprehensive, SEO-friendly, and GDPR-compliant real estate platform will enable the client to attract a high volume of organic traffic, offering advanced functionalities like 3D tours and extensive filtering to boost user engagement. It is expected to support scalable growth, improve legal compliance, and establish a competitive market position, mirroring the successful outcomes observed in similar implementations.

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