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Decentralized Exchange User Onboarding Platform with Anonymity-Preserving Personalization

ritenrg.com

Financial services

Information technology

eCommerce

Challenges in Cryptocurrency User Onboarding and Personalization

High barrier to entry for crypto newcomers due to platform complexity, lack of personalized onboarding experiences without compromising user anonymity, and difficulty maintaining engagement while adhering to decentralized principles. Existing solutions require sensitive data collection or lack flexibility for iterative improvements.

About the Client

Decentralized cryptocurrency exchange (DEX) operating in the BNB Chain with automated market maker (AMM) model and DeFi ecosystem services

Key Project Goals

Create intuitive onboarding flow for users of all experience levels
Enable personalized user experiences without storing sensitive data
Implement chatbot-driven guidance integrated with blockchain activity
Establish scalable communication channels for user engagement
Maintain full anonymity while providing tailored educational content

Core System Functionalities

Wallet address-based user identification system
Drag-and-drop onboarding process designer
Context-aware chatbot with MetaMask integration
Automated knowledge level assessment
Dynamic content delivery based on user activity
Web push notification system with behavioral targeting
API-driven data synchronization with blockchain

Technology Stack

User.com

React

Blockchain APIs

Web Push API

RESTful APIs

System Integrations

User.com-CoinSwap platform integration
MetaMask wallet connectivity
BNB Chain blockchain explorer API
Web push notification service

Non-Functional Requirements

Zero-knowledge data handling architecture
Real-time user activity tracking
High-availability chatbot infrastructure
GDPR-compliant data processing
Scalable event-driven architecture

Expected Business Impact

Anticipated 40% reduction in user onboarding time, 25% increase in user activation rates, and 60% improvement in customer support efficiency through chatbot automation. Expected to enable personalized communication with 100% user anonymity while maintaining compliance with decentralized finance principles.