Decentralized Blockchain Marketplace for Programmatic Advertising

The client faces challenges of lack of transparency, high platform fees, censorship, malicious traffic, and ad-blocker detection, all stemming from centralized digital advertising platforms that reduce trust and efficiency in ad transactions.

A technology-driven startup aiming to create a transparent, blockchain-based platform connecting publishers and advertisers directly, reducing fees and increasing trust.

• Develop a decentralized platform that connects publishers and advertisers directly to eliminate intermediaries.
• Enable secure, transparent transactions using blockchain technology and digital tokens.
• Implement a user-friendly registration and campaign setup process with precise ad targeting capabilities.
• Create dashboards providing transparent, real-time analytics for both publishers and advertisers.
• Support ad block resistance and reduce ad fraud through blockchain reputation systems.
• Achieve minimal transaction fees (targeting around 0.1%) to lower operational costs and increase revenue.
• Ensure scalability to support over 8 million transactions per day.
• Provide mechanisms for dispute resolution and reporting of unfair practices.

• Blockchain-powered payments system using digital tokens with secure two-step verification.
• Transaction handling capable of over 8 million daily transactions supported by an enterprise service chain.
• Two-step user registration process for publishers and advertisers.
• Campaign parameter definition and precise ad targeting tools.
• Transparent dashboards for campaign monitoring and analytics.
• Ad serving infrastructure that supports ads from independent servers to circumvent ad blockers.
• Blockchain-based reputation database for reporting and managing unfair actors.
• Wallet security features including wallet key management and payment blocking capabilities.

• Blockchain network for transactions and smart contracts
• Payment gateway APIs for token management
• Traffic analysis tools for ad performance assessment
• Reputation database for reporting and managing user profiles

• System scalability to handle over 8 million transactions per day
• High transaction security with two-factor verification and wallet protection
• Low transaction fees, targeting approximately 0.1% of transaction value
• Availability and uptime supporting real-time dashboard access
• Ad blocker resistance through ad serving from independent servers
• Datacenter and infrastructure security compliance

The implementation of this blockchain-based marketplace is expected to significantly enhance transparency and trust in digital advertising, reducing transaction fees to around 0.1%, improving ad delivery resistance to blockers, and enabling direct peer-to-peer deals. This will streamline ad transactions, improve revenue for publishers and advertisers, and establish a more trustworthy advertising ecosystem at scale, supporting over 8 million transactions daily.