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EPK's outdated, out-of-the-box CMS could not scale with business growth, causing frequent crashes during high traffic, poor UI/UX, limited payment integration, security vulnerabilities, and inefficient product page management. These issues led to low conversion rates (0.9%), high cart abandonment (75%), and stagnant eCommerce sales (<1% of total revenue).
A children's fashion brand specializing in modern, high-quality clothing and accessories for babies and children aged 0-12 years, with a focus on cultural education through design.
Projected 300%+ increase in eCommerce sales revenue, conversion rate improvement from 0.9% to 1.5%, cart abandonment reduction to 30%, and mobile traffic optimization enabling 50%+ of sales. The platform will support 50 new physical store launches over five years while maintaining centralized digital operations.